Digital marketing encompasses online strategies to promote products or services, utilizing channels like social media, search engines, email, and websites. It involves creating targeted content, leveraging SEO techniques, and utilizing paid advertising to reach specific audiences. Digital marketing allows businesses to analyze and measure campaign performance in real-time, facilitating data-driven decision-making. It plays a crucial role in building brand awareness, engaging customers, and driving conversions in the dynamic digital landscape. Successful digital marketing strategies often integrate a mix of platforms and tactics to optimize reach and impact.